The Book

How can you effectively stand up for your values when pressured by your boss, colleagues, customers, or shareholders to do the opposite?

Educator Mary Gentile empowers business leaders with the skills to voice and act on their values, and align their professional path with their principles. Her book, Giving Voice to Values, is inspired by a curriculum Gentile launched at the Aspen Institute with Yale School of Management, with interim support from Babson College and now based at University of Virginia Darden School of Business and which has been piloted in over 1,020 schools and organizations on all seven continents.

Challenging the assumptions about business ethics at companies and business schools, she argues that often the issue isn’t distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure. Drawing on actual business experiences as well as social science research, Gentile offers advice, practical exercises, and scripts for handling a wide range of ethical dilemmas. Published by Yale University Press, Giving Voice to Values is an engaging, innovative, and useful guide that is essential reading for anyone in business.




New Online 4-Week Course on ‘Ethical Leadership Through GIVING VOICE TO VALUES, launched in Fall 2017, offered by UVA Darden School of Business in partnership with Coursera.

There is also a new series of 6 INTERACTIVE, ONLINE, SOCIAL COHORT-BASED MODULES that introduce the core GVV concepts and methodologies and provide opportunities to practice with these approaches as foundation for subsequent in-person exchanges. Please do take a look at l These modules are short, customizable and creatively designed to incorporate: brief cases; clear and compelling presentation of core concepts; engaging animations and powerful video segments; opportunities to practice application of the GVV methodologies; and opportunities to engage in peer exchanges. Contact for a Demo.

There is a GVV Book series at Routledge/Greenleaf Publishing and another from Business Expert Press.


“Mary Gentile’s Giving Voice to Values is a clarion call to the new generation of leaders to put their values in practice in the workplace.  Its timely and thoughtful message is precisely what the corporate world needs now.”
—Bill George, Professor of Management Practice, Harvard Business School and former CEO, Medtronic

Giving Voice to Values heralds a revolution in ethics education. Gentile isn”t interested in abstract (and often fruitless) debates about ethical principles — rather, she wants to help you practice what to do when you know something is unethical. It’s like a self-defense class for your soul.”
—Dan and Chip Heath, authors of Switch and Made to Stick

“In business and in life, we often know what is the right thing to do, but we have trouble implementing it. This book shows how we can all make the right things happen. It is a wonderful guide to help us enter an era of responsibility and of leadership based on values.”
—Walter Isaacson, CEO of the Aspen Institute

“Corporate tragedies are usually the result of dozens of people who sit silently on the sidelines afraid or uncertain of what to do about a transgression. Giving Voice to Values aims to raise corporate behavior to a dramatically higher standard by ensuring that everyone not only can tell right from wrong, but knows what to do in the face of corporate misconduct”
—Jeffrey Hollender, author of The Responsibility Revolution and Co-Founder and Executive Chair of Seventh Generation, author of the leading blog on corporate responsibility

Giving Voice to Values moves us past the debate about whether we can define a common set of values, to focus instead on a shared conversation about just how to enact the values that we already know, in our deepest selves, are absolutely essential. The book is both an inspiration and a blueprint.”
—Nandan Nilekani, Chairman, Unique Identification Authority of India (UIDAI); former Co-Chairman and CEO and Co-Founder, Infosys; author of Imagining India